Product Value Proposition Specialist

5 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $120,000

Job Overview:

The Product Value Proposition Specialist will play a pivotal role in crafting and communicating compelling product value propositions to drive business growth.

Your Responsibilities:

  • Craft and manage product positioning, value propositions, and competitive pricing strategies.
  • Develop comprehensive product messaging, including feature/benefit copy and taglines that resonate with diverse markets.
  • Analyze market trends, competitor activities, and sales performance to inform strategic decisions.
  • Spearhead product launch plans, ensuring alignment with overall marketing objectives to boost product awareness and conversion.

Requirements:

  • Proven experience (at least three years) in product marketing or a similar role, preferably within the consumer goods sector.
  • Exceptional written and verbal communication skills, alongside strong analytical abilities.
  • Relevant qualifications in Marketing, Communications, or a related field.
  • Proficiency in Microsoft Office.

Benefits:

  • Thrive in a dynamic work environment that values innovation, creativity, and exceptional execution.
  • Enjoy perks like early Friday finishes, a vibrant workspace, and a location bustling with amenities.

About the Role:

  • Impact lives with your work, contributing to products that lead the industry in innovation and style.

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