Data Driven Business Growth Marketer

3 days ago

Sydney, New South Wales, Australia beBeeMarketer Full time $180,000

About the Role:

The Growth Marketing and Analytics Manager is responsible for driving business growth through data-driven marketing strategies.

This high-impact position sits at the intersection of marketing, content, product, and data, aiming to drive smarter audience acquisition, deeper engagement, and strategic innovation.

  • Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own the audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor a team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
Requirements:
  • You have 5+ years in audience research, marketing analytics, and/or insights.
  • Possess strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • Experienced with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Excel at translating complex data into compelling narratives that influence decision-making.
  • Proven experience leading or managing a team and collaborating across multiple departments.
  • Adapt a measured approach and drive process improvement initiatives in a fast-paced environment.
  • Passionate about women's media, digital innovation, and growth through audience intelligence.

We are looking for an experienced professional to join our team. If you have a passion for data-driven marketing and are committed to driving business growth, we encourage you to apply.

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