APAC Data Driven Growth Marketing Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $140,000 - $160,000
About the Role

This position plays a crucial role in driving adoption, retention, and engagement for our business across APAC.

We are seeking a seasoned professional to design, launch, and scale data-driven programs and growth campaigns that cater to diverse market needs while contributing to measurable business outcomes.

The successful candidate will work closely with cross-functional teams to develop hyper-local, insight-led campaigns that drive customer value and business growth.

  • End-to-End Campaign Management: Own the campaign roadmap, from ideation and audience targeting to A/B testing and deployment, across multiple markets in APAC.
  • Regional Strategy & Execution: Localize and scale proven tactics across markets; identify unique regional and country-level opportunities and audience segments to test and grow.
  • Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders to align marketing initiatives with business priorities and performance goals.
  • Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to business travelers, including loyalty programs and premiumisation promotional campaigns.
  • Product Launches & Growth Initiatives: Support on GTM strategies for regional product launches and feature rollouts. Collaborate with Product Marketing & Ops to design campaigns that drive awareness & adoption ensuring launches are leveraged to increase usage across the region.
  • Performance Analysis & Insight Sharing: Track and report on campaign effectiveness, drawing insights to inform future strategies and share learnings globally.

In this role, you will have the opportunity to work with cutting-edge technology and collaborate with a talented team of professionals to drive business growth and customer satisfaction.

Key Responsibilities

The key responsibilities of this position include:

  • Developing and executing comprehensive marketing strategies to drive customer acquisition, retention, and growth.
  • Collaborating with cross-functional teams to design and implement data-driven campaigns that meet business objectives.
  • Analyzing campaign performance and providing insights to inform future strategies.
  • Building and maintaining strong relationships with regional and global stakeholders to ensure aligned marketing initiatives.
Requirements

To be successful in this role, you will need to possess:

  • 5-7 years of experience in B2C and/or B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution.
  • Strong analytical skills with the ability to interpret data, draw insights, and translate them into action.
  • Experience managing multiple cross-functional projects in a fast-paced environment, balancing short-term performance goals with long-term strategic planning.
  • Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, and Engineering teams.
  • Excellent written and verbal communication skills, with experience presenting to senior stakeholders.
  • Comfort working with data - including interpreting dashboards, partnering with data teams, and basic SQL literacy.
Preferred Qualifications

Pan APAC experience is highly valued, as well as fluency in English and proficiency with CRM marketing toolsets or platforms. Localisation experience, industry experience (travel or delivery), and familiarity with loyalty programs, airport or travel marketing, or premium product positioning are also considered assets.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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