Premium Customer Engagement Lead

2 days ago


Melbourne, Victoria, Australia beBeeCustomerRelationship Full time $100,000 - $120,000
Job Summary

We are seeking a highly skilled professional to lead our customer relationship management (CRM) and loyalty initiatives. This role will be responsible for shaping relationships with customers and driving omni-channel strategies across various markets.

The successful candidate will have a strong technical understanding of Salesforce and its capabilities, with proven experience in system implementation and optimization.

Key Responsibilities:
  • Run the implementation and optimization of Salesforce CRM across global markets, ensuring seamless integration with existing systems and processes.
  • Support retail CRM platforms to drive insights and personalized strategies to enhance engagement and revenue.
  • Daily management of the company's first comprehensive loyalty program using Loyalty Cloud, tailored specifically to premium customer base and brand ethos.
  • Create and execute sophisticated, personalized communication strategies, including segments/journeys/triggers and automations that enhance customer engagement.
  • Drive weekly strategic discussions with leadership across US and Australian markets, presenting performance metrics and strategic insights.
Requirements:
  • Minimum 5 years of CRM experience in luxury retail or premium fashion, with demonstrated success in developing and implementing customer engagement strategies.
  • Strong technical understanding of Salesforce and its capabilities, with proven experience in system implementation and optimization.
  • Advanced Excel capabilities.
  • Proven track record in developing and managing loyalty programs for high-value customers in premium or luxury markets.


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