Target Audience Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeAudience Full time $90,240 - $118,420

As a data-driven professional, you have the unique opportunity to shape the media landscape by leveraging insights and analytics to connect with millions of Australians every week.

About the Role

You'll be responsible for segmenting audiences based on behaviour and preference, designing and executing A/B/n tests, analysing test results to derive actionable insights, generating audience reports, and sharing findings with relevant stakeholders to inform strategic decisions.

Key Responsibilities

  • Segmentation: Utilise data to identify and target specific audience segments, driving business growth through informed marketing strategies.
  • Test Design: Develop and execute A/B/n tests to measure the effectiveness of various marketing approaches, providing valuable insights to optimise future campaigns.
  • Insight Generation: Analyse test results to extract key findings and present them in a clear, concise manner to stakeholders.
  • Audience Reporting: Create detailed reports highlighting audience trends, preferences, and behaviours, enabling data-driven decision making.
  • Stakeholder Engagement: Effectively communicate findings to stakeholders, ensuring that all parties are aligned and working towards common goals.

    About You and Your Skills

    With experience in digital media agencies, marketing departments or FMCG companies, you possess a solid understanding of MarTech and digital media. Proficiency in marketing software such as SAAS, CRM, CDP, and/or DMP platforms is essential, along with the ability to analyse complex data and extract meaningful insights.

    Your Qualities

    • Strategic Thinking: Demonstrate a forward-thinking approach, always looking for ways to improve and innovate within the role.
    • Influencing and Relationship Building: Foster strong relationships with stakeholders, effectively influencing their decisions through compelling arguments and data-driven insights.
    • Data-Driven Decision Making: Leverage data to inform your decisions, ensuring that all actions taken are driven by evidence rather than intuition.

      Benefits

      Join an organisation that prioritises employee wellbeing and development, offering flexible work arrangements, additional leave entitlements, and parental leave provisions. We believe in celebrating individual contributions and investing in our team members' growth and success.

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