Senior Brand Expansion Strategist

4 days ago

Melbourne, Victoria, Australia beBeeGrowth Full time $80,000 - $120,000

Job Title:

Senior Brand Expansion Strategist

We are seeking an innovative Senior Brand Expansion Strategist to drive business growth by leading our marketing efforts to enhance brand visibility, customer acquisition, and engagement across wholesale and retail trade segments.

  • Develop and implement a comprehensive annual marketing strategy to achieve business objectives and sales targets, ensuring alignment with company goals.
  • Plan, manage, and execute integrated marketing campaigns, including seasonal promotions, new product launches, and trade show activities, to maximize brand awareness and customer engagement.
  • Design and oversee professional marketing materials tailored to wholesale audiences, such as catalogues, sales toolkits, and digital campaigns, that effectively communicate the value proposition.
  • Monitor and analyze campaign performance using CRM and analytics platforms to drive continuous improvement and data-informed decision making.

Requirements:

Our ideal candidate will have strategic marketing planning and execution experience, leadership and team management skills, strong communication and interpersonal abilities, analytical and problem-solving skills, and experience with CRM and analytics platforms.

What You'll Get:

  • Opportunity to lead marketing efforts and drive business growth.
  • Collaborative and dynamic work environment.
  • Professional development and growth opportunities.
  • Competitive compensation and benefits package.

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