Digital Audience Strategist

4 days ago

Melbourne, Victoria, Australia beBeeAudience Full time $100,000 - $120,000
Drive Audience Growth

The Digital Audience Strategist will be an influential leader in the newsroom, responsible for driving sustained digital growth by defining and executing audience strategy.

This role requires a proven track record of delivering audience growth through effective leadership and strategic planning.

Key Responsibilities:
  • Collaborate with editorial teams to develop and execute local digital storytelling and distribution strategy based on audience insights
  • Embed audience-led digital storytelling into daily work, content creation, and distribution processes
  • Work closely with SEO and social media teams to set and meet audience growth strategies across all channels
  • Lead the optimization of stories and discoverability of content off-platform
Requirements:
  • A proven leader with strong experience in audience growth and digital strategy
  • Eight years experience in an editorial or related role, preferably within the media industry
  • Deep understanding of journalism, digital storytelling, and industry trends
  • Strong industry knowledge and awareness of digital channels and formats

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