Content Strategist Lead

6 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $120,000 - $130,000
Lead Content Strategist

This role involves developing a comprehensive content plan that drives demand generation, brand awareness, and customer engagement across various channels.

About the Role:
  • We are seeking an experienced Lead Content Strategist to lead the development of our content strategy

The ideal candidate will have experience in creating high-quality content that resonates with our target audience and aligns with our marketing goals.

Main Responsibilities:
  • Develop a comprehensive content strategy that meets business objectives
  • Create high-quality content (blog posts, social media posts, videos, etc.) that engages the target audience
  • Conduct market research to stay up-to-date on industry trends and best practices
  • Collaborate with cross-functional teams (design, product, sales) to ensure content aligns with overall marketing strategy
  • Measure and analyze content performance using metrics such as engagement rates, click-through rates, and conversion rates
Requirements:
  • Proven track record of delivering successful content marketing campaigns
  • Excellent writing, editing, and proofreading skills
  • Experience with content management systems (CMS) and content creation tools (e.g., Adobe Creative Cloud)
  • Strong understanding of search engine optimization (SEO) principles and best practices
  • Ability to work independently and collaboratively as part of a team
Nice to Have:
  • Experience with email marketing automation tools (e.g., Mailchimp)
  • Knowledge of data analysis and reporting tools (e.g., Google Analytics)
  • Familiarity with video production and editing software (e.g., Adobe Premiere Pro)
What We Offer:
  • A competitive salary and benefits package
  • Opportunities for professional growth and development
  • A dynamic and supportive work environment
  • Recognition and rewards for outstanding performance

Our company offers a dynamic and supportive work environment. If you're passionate about content strategy and looking for a new challenge, we'd love to hear from you

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