Regional Marketing Director APAC

Are you a marketing expert seeking a new challenge in the APAC region? Look no further As a dynamic Regional Marketing Manager, you will be responsible for driving marketing initiatives across this exciting region. With our global market leadership in student housing software and residential community management, we are well-positioned to expand our presence in the APAC region.
Our cloud software solutions serve 1,300 institutions, in 25 countries, with over 3 million beds. With a customer satisfaction score of 99%, many of the most prestigious Universities, Colleges and Property Managers across the globe rely on us to transform their student residential experience. Along with the recent combination of Adirondack Solutions, Seattle Technology Group, RMS, and CollegePads, this growing scale enables even greater opportunities to expand community value through our product capabilities and services. We provide opportunities for students and residents to thrive. The Role We are seeking a detail-oriented marketing generalist with a passion for creating engaging in-person experiences, developing compelling content, managing strategic programs, and working cross-functionally. If you have experience managing industry tradeshow participation for multiple simultaneous events ranging in size from dozens to thousands of attendees, this could be the role for you. Key Responsibilities: Own events and field marketing initiatives in the APAC region Create, manage, drive, and report on the results of a comprehensive project workplan for industry events and customer events in the APAC region Track payments and expenses for APAC events & related regional paid placements Oversee research, selection, and contracting of vendors for off-site activities at APAC events and serve as their primary point of contact Assist in integrating events with our global content marketing strategy to both deliver and capture content through APAC industry events and customer events Partner with Product Marketing and Community Management to secure event speaking opportunities Partner with the People Operations team to manage procurement, inventory, and fulfillment for swag and gifts throughout the APAC region Manage content and campaign localization for the APAC region Modify relevant US-created assets for the local market to ensure relevance and resonance, and create net new region-specific materials as needed Understand key product, brand, and messaging guidelines, ensuring they are reflected in all APAC content and event materials Continually partner with the US-based Content & Create team for support where needed Participate in and inform the global integrated campaigns plan, ensuring that APAC-specific needs are incorporated and represented Drive, measure, and refine demand generation efforts in the APAC region Collaborate with the Demand Generation team to create adapt, repurpose, and execute targeted marketing programs in the APAC region Collaborate with Sales in the APAC region to design and execute account-based marketing programs or tactics for high-value target accounts Seek and work with industry organizations, local partners, and other stakeholders to enhance our presence in the APAC region Monitor and report on the performance of regional campaigns, providing insights to the broader team and continually refining strategies Required Qualifications 4+ years of experience managing industry tradeshow participation for multiple simultaneous events ranging in size from dozens to thousands of attendees In-depth knowledge of experiential marketing best practices, including engagement tactics, conference logistics, venue & vendor management, and internal stakeholder management Deep experience and passion for creating and contributing to written and video marketing content Proven experience in adapting and localizing global marketing strategies for a regional audience within the context of a broader integrated campaigns framework Excellent project management, organizational, and influence/persuasion skills Proof points of creative problem-solving and a self-motivated, can-do attitude Well-organized, highly detail-oriented and consistently reliable approach to work Preferred Qualifications Experience managing people without direct authority Experience in a fast-paced B2B SaaS or technology environment Understanding of the higher education market in the APAC region Why Choose Us You will be part of a vibrant and supportive culture, with weekly team lunches We are a flexible and hybrid workplace You will have access to professional development opportunities Be part of a global team, participate in monthly global meetings and partner with team members in different countries Our Z-Factor is our most celebrated value, you will work with a team of caring, energetic, high-performing, and passionate people who have fun supporting our vision, innovation & continuous improvement Even if you don't have all of the Preferred Qualifications listed above, but feel you have what it takes to succeed in the role, we would love to hear from you We are proud of our diverse workforce and are dedicated to creating a safe and welcoming environment for all employees