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Regional Marketing Manager APAC

2 weeks ago

Melbourne, Victoria, Australia StarRez, Inc. Full time US$90,000 - US$120,000 per year

About StarRez
StarRez is the global market leader in student housing software and residential community management. Our cloud software solutions serve 1,300 institutions, in 25 countries, with over 3 million beds. With a customer satisfaction score of 99%, many of the most prestigious Universities, Colleges and Property Managers across the globe rely on StarRez to transform their student residential experience. Along with the recent combination of Adirondack Solutions, Seattle Technology Group, RMS, and CollegePads, this growing scale enables even greater opportunities to expand community value through our product capabilities and services. We provide opportunities for students and residents to Thrive

The Role
We are seeking a dynamic Regional Marketing Manager to drive marketing initiatives across the APAC region. In this role, you'll adapt global marketing strategies to suit local needs, collaborate closely with regional sales and customer engagement teams, and play a key part in expanding StarRez's presence in the region. As a champion of the StarRez brand, you'll build meaningful connections with prospects and customers and ensure those connections lead to measurable, long-term business growth. This role will be a great fit is you are a detail-oriented marketing generalist with a passion for creating engaging in-person experiences, developing compelling content, managing strategic programs, and working cross-functionally. Bonus points if you bring expertise across event marketing, demand generation, content marketing, and project management

Role Specifics

  • Work Location: Melbourne, VIC (Hybrid)
  • Travel: 10-20% (The percent of travel is an estimation, and it could vary up or down based on business needs throughout the year.)
  • Reporting Structure: This role reports to the Senior Digital Marketing Specialist.

What You'll Own
Own events and field marketing initiatives in the APAC region

  • Create, manage, drive, and report on the results of a comprehensive project workplan for industry events and customer events in the APAC region
  • Track payments and expenses for APAC events & related regional paid placements
  • Oversee research, selection, and contracting of vendors for off-site activities at APAC events and serve as their StarRez primary point of contact.
  • Assist in integrating events with our global content marketing strategy to both deliver and capture content through APAC industry events and customer events.
  • Partner with Product Marketing and Community Management to secure event speaking opportunities.
  • Partner with the People Operations team to manage procurement, inventory, and fulfillment for StarRez swag and gifts throughout the APAC region.

Manage content and campaign localization for the APAC region

  • Modify relevant US-created assets for the local market to ensure relevance and resonance, and create net new region-specific materials as needed.
  • Understand key product, brand, and messaging guidelines, ensuring they are reflected in all APAC content and event materials.
  • Continually partner with the US-based Content & Create team for support where needed
  • Participate in and inform the global integrated campaigns plan, ensuring that APAC-specific needs are incorporated and represented

Drive, measure, and refine demand generation efforts in the APAC region

  • Collaborate with the Demand Generation team to create adapt, repurpose, and execute targeted marketing programs in the APAC region.
  • Collaborate with Sales in the APAC region to design and execute account-based marketing programs or tactics for high-value target accounts.
  • Seek and work with industry organizations, local partners, and other stakeholders to enhance StarRez's presence in the APAC region.
  • Monitor and report on the performance of regional campaigns, providing insights to the broader team and continually refining strategies.

Required Qualifications

  • 4+ years of experience managing industry tradeshow participation for multiple simultaneous events ranging in size from dozens to thousands of attendees.
  • In-depth knowledge of experiential marketing best practices, including engagement tactics, conference logistics, venue & vendor management, and internal stakeholder management.
  • Deep experience and passion for creating and contributing to written and video marketing content
  • Proven experience in adapting and localizing global marketing strategies for a regional audience within the context of a broader integrated campaigns framework
  • Excellent project management, organizational, and influence/persuasion skills.
  • Proof points of creative problem-solving and a self-motivated, can-do attitude
  • Well organized, highly-detail oriented and consistently reliable approach to work

Preferred Qualifications

  • Experience managing people without direct authority
  • Experience in a fast-paced B2B SaaS or technology environment.
  • Understanding of the higher education market in the APAC region

Reasons to join our Team

  • You will be part of a vibrant and supportive culture, with weekly team lunches.
  • We are a flexible and hybrid workplace.
  • You will have access to professional development opportunities.
  • Be part of a global team, participate in monthly global meetings and partner with team members in different countries.
  • Z-Factor: Our most celebrated value, you will work with a team of caring, energetic, high-performing, and passionate people who have fun supporting our vision, innovation & continuous improvement.

Even if you don't have all of the Preferred Qualifications listed above, but feel you have what it takes to succeed in the role, we would love to hear from you
We are proud of our diverse workforce and are dedicated to creating a safe and welcoming environment for all employees. People from various ethnicities, ages, genders, and abilities are encouraged to apply.
Notice to external Recruiters and Recruitment Agencies:
StarRez will not accept unsolicited resumes from recruitment agencies, headhunters, or any other third parties for this role through this website or directly to any employee. StarRez and any of our subsidiaries will not pay fees to any third-party agency or company. In addition, we ask that you do not reach out to any employee with regards to this position, or any other positions, now, or in the future.