Product Marketing Manager, APAC
2 weeks ago
In May 2023, Reward Gateway was acquired by Edenred, a CAC40 company listed on the Paris Stock Exchange with over 50 years of experience. Edenred is a leading digital platform connecting over 60 million users, 2 million partner merchants, and nearly 1 million corporate clients across 45 countries. Together, Reward Gateway and Edenred are global leaders in employee benefits and engagement. We help clients transform employee experiences to attract, engage, and retain top talent through benefits, rewards, recognition, and well-being programs.
What's on offer
You'll be working in a high-recognition environment developing product positioning, go-to-market plans and enabling our Sales and Client Success teams to bring our product story to life in the market and maximise product growth potential. With a new Chief Product Officer at the helm, we're reshaping our product vision and strategy to ensure we're creating solutions that genuinely resonate with our market and customer needs.
You'll have the opportunity to:
Influence and Shape the Future - You'll play a key role in developing our localised strategy and product plans, helping us prioritise the features and innovations that our local customers need most.
Deliver Global Impact, Local Execution - We're implementing a new global Go-to-Market framework to foster better alignment between product and GTM teams. You'll be on the front lines of executing this model locally, allowing you to make a tangible difference in both our team's and clients' success.
Be Part of Our Growth Story - This role brings the chance to be directly involved in our regional expansion, setting the groundwork for future market entry and growth opportunities as we advance our mission across the APAC region.
What's in it for you?
- Annual pay reviews
- Genuine pathways for career growth, including high-performance programs and tailored Learning & Development initiatives, designed to guide your career in the direction that's right for you.
- A flexible vacation plan of up to 45 days per year.
- $750 a year wellbeing allowance.
- Membership with Unmind - encompassing therapy, coaching, and proactive wellbeing.
- Appreci8 - an opportunity to gain monetary awards for doing an excellent job.
- Additional bonus payments for a number of life events and milestones.
- Employee, friends and family discounts - huge annual $$$ savings across hundreds and hundreds of retail, hospitality, travel, lifestyle brands.
Our office is for you to use as much as you like; as a minimum our APAC Marketing Team works from our Sydney office or Melbourne office at least twice a week.Key Responsibilities
- Lead new product and partnership launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle
- Own and continually test and optimise product positioning and go-to-market messaging
- Lead and optimise market, competitor and customer insight gathering and analysis to inform ongoing product development, campaigns and sales enablement
- Develop and lead Sales and Client Success enablement programs, product marketing campaigns and communications programs to support new and existing product sales
- Develop and implement partnerships marketing programs across channel and product partnerships
- Lead and maximise product showcase opportunities at major Reward Gateway owned and sponsored events
- Continuously track and report on performance of product marketing campaigns and use key learnings to increase ROI
- Experience in product marketing for B2B solutions (B2B2C desirable), ideally working with complex product portfolios in a B2B environment
- Experience in developing and managing sales enablement programs
- Excellent storyteller with experience crafting product positioning and sales narratives that distil what really matters to a customer in a meaningful, simple way
- Strong analytical and growth mindset with the ability to analyse and interpret market and competitor intelligence to identify market and product growth opportunities and optimise results
- Experience with content creation across a range of formats and channels (including user videos)
- Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups
- Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM
- Telephone call with a member of the Talent Acquisition Team
- First interview with APAC Marketing Director and Sales Director, APAC or Head of Sales
- Take home presentation task
- Final interview and presentation of task with our APAC Marketing Director, Director of Sales, APAC and our APAC Managing Director
Be comfortable. Be you.
At Reward Gateway, we want all of our employees to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community and help us Make the World a Better Place to Work.
We hire BETTER.
From perks to people, our BETTER approach to hiring earns us more trust, happier people and more world-class talent that help us to make the world a better place to work. Find out more about Reward Gateway's approach to benefits, equality, talent, technology, empathy and what you'll get in return for joining our Mission at rg.co/lifeatrg
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