Digital Growth Leader

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $140,000 - $180,000
About UsWe're a collaborative team of designers, developers, content specialists, and marketers operating like a start-up within a well-established organization. This means you'll be working on StudyNext day-to-day but with the backing of a global leader in online education.StudyNext is a fast-growing platform that connects learners with education providers, offering various programs from short upskilling to full postgraduate degrees. For students, we provide a transparent alternative to navigating university websites—helping them compare options, find the right course, and apply with confidence. For education providers, we offer a trusted student-first platform to reach motivated learners and grow enrolments.We partner with leading universities, professional associations, and publishers to simplify complex decisions and help people choose courses that suit their lifestyle and career goals.About the RoleWe're seeking a strategic Marketing Director to lead integrated digital campaigns, drive measurable growth, and strengthen commercial relationships across new and existing accounts.In this role, you'll be instrumental in building partnerships, aligning cross-functional teams, and accelerating performance across digital channels. You'll champion StudyNext's mission to empower learners and support education providers through a transparent platform.Key Responsibilities:
  • Digital & Performance Marketing
    • Develop mid to long-term strategies to deliver direct response marketing results
    • Lead the strategy and execution of direct response marketing across email, lead generation, programmatic display, paid social, video, native, and mobile channels
    • Build high-performing campaigns focused on ROI and continuous optimisation
    • Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks
    • Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots
    • Manage external agency relationships to ensure high-impact delivery
  • Strategic Partnerships and Business Development
    • Develop partnership strategies with major Australian publishers to amplify reach and deliver targeted outcomes
    • Identify and pursue new business opportunities through strategic pitches, collaboration, and tailored media solutions
    • Serve as a strategic advisor and trusted point of contact for clients, building long-term relationships grounded in results and insight
    • Present forecasts to the Commercial Director, incorporating commercial planning and strategic thinking

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