Digital Analytics Strategist

2 weeks ago

Brisbane, Queensland, Australia beBeeTagging Full time $140,000 - $180,000
Job Opportunity

We are seeking a Digital Analytics & Tagging Specialist to join our organization.

The successful candidate will play a pivotal role in shaping exceptional online experiences for customers by driving advanced digital analytics and tracking solutions.

This dynamic position involves crafting and maintaining best-in-class tagging strategies, mastering coding best practices, and implementing sophisticated tracking systems across digital platforms and sales channels.

Key Responsibilities:

  • Craft and maintain best-in-class tagging strategies
  • Master coding best practices and implement sophisticated tracking systems
  • Ensure seamless integration with marketing technologies and deliver accurate digital insights

Required Skills and Qualifications:

  • 5+ years of experience in Digital Analytics and Tagging implementation working across client and/or agency side
  • Experience implementing 3rd party media/marketing tags via Tag Managers
  • Strong understanding of Data Layer concepts & architecture, especially how it applies to tagging & tracking needs
  • Understanding of experimentation, personalisation concepts & principles to creating engaging experiences
  • Desirable: Experience in Tealium CDH (Tealium iQ, Tealium CDP) and Adobe Experience Cloud (Analytics, Target, Tags/Launch, AEP)

Benefits:

  • Discounted travel for employees and their loved ones
  • Flexible work arrangements and work-from-home options
  • Travel insurance, car hire, accommodation, and experiences worldwide at reduced rates
  • Virgin Australia Lounge membership discounts
  • Employee wellness support and comprehensive Employee Assistance Program

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