Digital Marketing Strategist

18 hours ago


Brisbane, Queensland, Australia beBeeMarketing Full time $56,000 - $65,000

About the Role

We are seeking a Digital Marketing Strategist to develop and implement marketing strategies that drive growth and engagement. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for staying up-to-date with the latest digital marketing trends.

Key Responsibilities

  • Develop and execute comprehensive marketing plans to promote our products and services.
  • Analyze market data and consumer behavior to inform marketing decisions and optimize campaigns.
  • Manage and optimize Google Ads campaigns, including keyword selection, ad copy creation, bid management, and performance analysis.
  • Monitor website analytics and track key performance metrics to measure campaign success.
  • Collaborate with internal stakeholders to ensure consistent branding and messaging across all marketing channels.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Familiarity with digital marketing tools and platforms, including Google Analytics, search console, tag manager, Ahrefs, WordPress, Screaming Frog, Google Ads, and Mailchimp.
  • Strong analytical skills with the ability to interpret data and make data-driven recommendations.
  • Excellent verbal and written communication skills.
  • Basic knowledge of HTML and web design principles is a plus.


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