Digital Marketing Strategist

12 hours ago

Brisbane, Queensland, Australia beBeeDigitalMarketing Full time $85,000 - $110,000

**Job Opportunity:** Digital Marketing Strategist

Role Overview:

This position is responsible for leading the company's digital marketing initiatives, developing and implementing effective strategies to drive online engagement and revenue growth.

The ideal candidate will have a strong understanding of digital marketing principles, including search engine optimisation, paid advertising, and content creation. They will be able to collaborate with internal teams to develop and implement website updates and improvements, as well as work with external partners to execute campaign activations.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimise the company's website, including design, content creation, and user experience.
  • Collaborate with internal teams to develop and implement website updates and improvements.
  • Implement paid advertising strategies across various digital channels, monitoring budget and campaign performance.
  • Develop ad creative and copy aligned with marketing strategies and branding.
  • Conduct keyword research, on-page optimisation, and link building activities.
  • Monitor website analytics, campaign data, and search engine rankings to make data-driven recommendations.
Qualifications and Skills:
  • Bachelor's Degree in Marketing or related field.
  • Minimum 4 years of experience in a similar role within digital marketing.
  • Proficiency in digital marketing and analytics tools, including Google Ads and Facebook Ads.
  • Experience with content management systems (CMS) and web analytics tools.
  • Strong communication and collaboration skills, with the ability to manage multiple projects simultaneously.
  • Attention to detail and analytical skills to drive business decisions.

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