Content Writer

2 weeks ago

Melbourne, Victoria, Australia Witchery Full time

Witchery, a leading Australian women's fashion brand, is seeking an experienced Content Writer & Style Authority to join its marketing team. This exciting opportunity will see the successful candidate take on a key role in assisting the development and execution of all content and copywriting within the Witchery Marketing team.

As a Content Writer & Style Authority, you will be responsible for creating and executing the Witchery tone of voice style guide across all channels. You will also write copy for all Witchery marketing collateral, including email, website, social media, above-the-line advertising, public relations, packaging, and in-store promotions.

The ideal candidate will have excellent writing skills, ideally with experience in writing and editing fashion and style advice copy. A journalist background or fashion editor/copywriter would be highly regarded. In addition to strong writing skills, the successful candidate will require expertise in digital content, including experience in SEO and SEM.

Key responsibilities of this role include:

  • Creating and implementing the Witchery tone of voice style guide across all channels
  • Writing copy for all Witchery marketing collateral
  • Overseeing all copy written for the website, ensuring it is SEO/SEM optimised
  • Writing long-form SEO-optimised style advice articles and Q&A-style collective interviews
  • Providing editorial styling advice to enhance the customer experience and maximise sales
  • Ensuring tone of voice and brand consistency in all customer-facing copy
  • Editing copy prepared by third parties
  • Working closely with key stakeholders in the planning and development of monthly EMD content
  • Weekly creative workflow management

This is a fantastic opportunity for a skilled writer and stylist to join a dynamic team and make a significant contribution to the success of Witchery.

About the role:

  • Salary: $80,000 - $100,000 per annum, depending on experience
  • Location: Melbourne, Australia
  • Job type: Full-time
  • Reports to: Marketing Manager

Benefits of working at Witchery include:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An industry-leading Parental Leave Program
  • Flexible working arrangements to support work-life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program

We are committed to operating ethically, sustainably, and responsibly. If you are a talented writer and stylist looking for a new challenge, please apply now.

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