Global Account-Based Marketing Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $140,000

We're seeking a seasoned Growth Marketer to lead our global Account-Based Marketing (ABM) program.

This strategic role focuses on developing and overseeing a multi-channel ABM strategy that aligns with key B2B segments and growth objectives.

You'll translate insights from sales and data teams into tailored strategies for priority accounts, collaborating with marketing partners to ensure relevant messaging throughout the buyer journey.

Key responsibilities include:

  • Developing repeatable ABM playbooks and frameworks to support scalability across regions and verticals
  • Partnering with regional field marketing, sales, and BDR teams to align on account selection, campaign timing, and cross-channel activation plans
  • Managing digital campaign planning, creative development, and execution workflows with internal resources

Additionally, you'll ensure digital touchpoints are well-coordinated with offline activities led by field marketers to create a cohesive end-user experience.

You'll partner with martech, data, and operations teams to maintain and optimize the ABM tech stack—ensuring smooth campaign execution, data accuracy, and platform integration.

Collaborating with data teams to define and build dashboards that track account-level KPIs, engagement benchmarks, and overall campaign health.

Becoming an expert on program performance and pipeline impact by monitoring key KPIs, identifying insights to inform future targeting, personalization, and budget decisions.

Reporting on performance and presenting strategic recommendations to senior stakeholders.

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