Senior Account Based Marketing Lead

7 days ago

Sydney, New South Wales, Australia SALT SEARCH PTY LTD Full time $120,000 - $180,000 per year

Our client is an award-winning global B2B tech enterprise that offers its SAAS martech and fintech solutions to over 100+ million customers across 150+ international regions and growing.

This is quite an exciting opportunity to directly shape growth by leading their account-based marketing program, targeting a new, emerging mid-market. You will sit at the intersection of marketing, sales, and customer service teams to create targeted marketing campaigns that engage potential customers at every stage of the buying process.

Benefits

  • Potential for extension, conversion to a permanent role or other opportunities may present
  • Flexible working arrangements (hybrid WFH/office)
  • Paid public holidays and wellness recharge days
  • Opportunities for professional development and career progression
  • Collaborative and inclusive workplace culture, with weekly team bonding sessions and events - they value their employees.
  • Access to AI & cutting-edge MarTech and analytics tools and technologies

Key Responsibilities

  • Strategy & Planning: Develop and execute a comprehensive ABM strategy tailored to mid-market accounts; align sales and marketing to shared revenue goals.

Campaign Execution

  • Create highly personalised campaigns for individual accounts (1:1), campaigns for small groups with similar pain points (1:Few), and mass-market campaigns tailored to specific verticals (1:Many).
  • Work in synchronisation across client communication management platforms, including email automation tools, to develop an impactful messaging flow to nurture target accounts from prospecting through opportunity creation stages.

Performance & Analytics

  • Define and track KPIs, leveraging Salesforce, Tableau, and Eloqua (or similar) to measure and optimise campaign effectiveness.

Collaboration & Leadership

  • Partner with sales, product marketing, and agencies to deliver at scale; build strong workflows and lead ABM activation end-to-end.

What We're Looking For

  • 7+ years in B2B digital marketing, demand generation, or ABM with proven revenue impact.
  • Strong track record in developing ABM strategies (not just execution).
  • Hands-on experience with Salesforce, Eloqua (or similar), and analytics/reporting tools.
  • Ability to craft targeted campaigns across Google Ads, LinkedIn Ads, and multi-channel touchpoints.
  • Excellent stakeholder management and agency/vendor collaboration skills.
  • Preferred: Experience in accounting software or B2B fintech, plus familiarity with partner networks.

How To Apply

If you are interested in this position, please click the appropriate link. If you are unsure of whether to apply yet, please contact Andrew Saltos on

We're proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.

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