Key Role: Media Product Strategist

1 week ago

Sydney, New South Wales, Australia beBeeStrategy Full time $120,000 - $150,000
Job Description

We are seeking a Retail Media Product Strategy Lead to drive our MixIn campaign and event strategy.

The successful candidate will own and drive the campaign and events calendar to form strategic plans that create media sales opportunities and deliver demonstrable value to our suppliers.

This role requires strong partnerships with internal teams, including Merchandise, Media Sales, Media Operations, Advanced Analytics, and Marketing.

  • Develop and implement a strategic roadmap for Retail Media campaigns and events, ensuring alignment with brand guidelines and organizational values.
  • Build and maintain strong partnerships with internal banner marketing teams to ensure effective ways of working.
  • Project manage the creation of all campaign assets with banner marketing leads and work closely with MixIn operations to ensure flawless execution across all relevant channels.
  • Leverage brand, marketing, and industry expertise to design engaging programs based on consumer trends and competitive insights, with a clear focus on measurable commercial impact.
  • Create comprehensive media kits and impactful sales collateral that highlight the value proposition of the retail media network.
  • Use analytics tools to monitor campaign performance and provide regular reports with actionable insights to inform future strategy.

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