Digital Media Strategist

5 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $100,000 - $130,000
Job Title: Digital Media StrategistWe are seeking a highly skilled Digital Media Strategist to join our dynamic team and take charge of driving growth for some of Australia and the world's most recognisable retail brands.About the Role:As a Digital Media Strategist, you will play a pivotal role in devising and implementing effective strategies across all core paid media channels, including Google AdWords, Bing Ads, and Native Advertising.Main Responsibilities:
  • Develop comprehensive performance marketing strategies aligned with client objectives and industry best practices.
  • Execute end-to-end campaign management, from planning and implementation to monitoring and optimization.
  • Collaborate closely with the Programmatic and Social teams to ensure cohesive strategies and cross-channel integration.
  • Conduct in-depth keyword research, competitor analysis, and audience segmentation to identify new opportunities.
  • Continuously monitor campaign performance, analyze data, and make data-driven decisions to drive improvements and maximize ROI.
Requirements:
  • Proven track record as a Performance Marketing Manager, preferably in an agency setting.
  • At least three years' experience within digital media with a track record of leadership.
  • Strong understanding of SEM, performance media, and biddable landscape, suppliers, and technology.
  • Strong expertise in Google AdWords, Bing Ads, and Native Advertising platforms.
  • Proficient in analyzing campaign data and using analytical tools to derive insights and optimize performance.
You Will Thrive In This Role If:
  • You have a passion for digital marketing and staying up-to-date with the latest trends and technologies.
  • You are a strong communicator and can effectively collaborate with cross-functional teams.
  • You are detail-oriented and able to prioritize multiple tasks and deadlines.
This is an exciting opportunity for a talented Digital Media Strategist to join our team and contribute to the success of our clients. Apply now if you are a motivated and experienced professional looking for a new challenge

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