Mobile Marketing Strategist
22 hours ago
Samsung Australia is seeking a highly motivated Channel Marketing Manager to join our Mobile Experience (MX) division. As a key member of our team, you will be responsible for driving the growth of our Eco portfolio, which includes Tablet, Smartwatch, Wireless Earbuds, and Mobile Accessories.
Role and Responsibilities- Owning the Eco Channel Marketing calendar planning, execution, and tracking/measurement.
- Collaborating with the Product team to convert the consumer value proposition into customer and shopper value proposition at the channel, partner, and customer level.
- Understanding channel complexity and proposing appropriate sell-out and promotions.
- Collaborating with the Product and Sales teams to develop and implement trade marketing and channel strategies, including sales enhancement platforms such as device trade-in, consumer financing, and value-added services.
- Proposing, implementing, tracking, and evaluating sell-out activities to measure effectiveness, report sell-out analysis, recommend improvement, and identify risks to stakeholders.
- Base recommendations on quantitative/qualitative market and consumer insights, both from internal/external data points – and factoring competitor activities and seasonality.
- Managing the budget, analysing the return on investment, analysing opportunity costs.
- Fully utilising Eco assets by HQ, and syncing with local Product and Marketing on asset gaps with RHQ.
- The primary focus for this role will be retail/online channels, however, you may also support and collaborate with Telco Operator partners.
- 5+ years of experience in channel/retail/partner marketing, ideally within the consumer electronics or technology (hardware) industry.
- Experience in market analysis and go-to-market strategy development.
- Demonstrated business acumen, awareness of market, retail, and e-commerce trends.
- Good stakeholder management and collaborative approach.
- Excellent Excel analytical skills to manage and track key business metrics to measure success.
- Experienced in producing polished reports in PowerPoint.
- Good communication and presentation skills.
- Self-motivation/discipline with high degree of initiative and result-oriented.
- Resilience, adaptable, and agile – able to work well in a fast-paced environment and navigating changes.
- Competitive remuneration package ($120,000 per annum).
- Free on-site parking.
- Generous employee discount across our products.
- Ongoing professional development opportunities.
- Discount across over 400 retail partners.
- Heavily discounted gym membership.
- Onsite wellness space.
At Samsung Australia, we are committed to delivering solid results and providing our employees with the tools to help nourish their development, wellbeing, and fast-track their career.
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Digital Marketing Strategist
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