Senior Segment Manager

1 week ago

Melbourne, Victoria, Australia Australian Red Cross Full time $104,000 - $130,878 per year
  • Permanent full time role
  • Melbourne (flexible) + hybrid working
  • Generous salary packaging available

About Australian Red Cross

Australian Red Cross is part of the world's largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

How this role supports our work

Focusing on developing and implementing supporter journeys across multiple channels for a specific supporter segment, this role spans the supporter decision process across 'lifecycle' stages encompassing reach, act, convert and engage. This position aims to acquire, convert, retain, re-engage and inspire supporters for long term sustainable growth.

As Senior Segment Manager you will be a strategist and leader for a specific segment of the Australian market, ensuring revenue growth success through informed decision-making and effective collaboration.

What you will do day to day

  • Analyse market trends, supporter needs and competitive landscapes
  • Strategy development and product alignment
  • Collaborate closely with product development, finance, data & analytics and marketing teams to ensure strategic alignment and effective execution
  • Lead and inform a Delivery team including Coordinators, internal stakeholders and external agencies
  • Direct the Delivery Team through informed decision making to execute and deliver tailored customer journeys to achieve revenue objectives across the full spectrum of outbound channels

What you will bring

  • Ability to conduct thorough research to understand the characteristics, needs, and behaviours of their target customers within a specific market segment.
  • Proven success in a leadership role within Fundraising, Product Management, or Business Strategy
  • Experience working with product development teams to ensure that products and services are aligned with the specific needs and preferences of their target supporters.
  • Proven success in developing targeted campaigns and initiatives to reach and engage supporters within a segment.
  • Track KPIs within their segment, analyse results, and adjust strategies as needed.
  • Monitor competitor activities and strategies within the segment to identify opportunities and threats.
  • A Supporter-Centric Mindset: Prioritising understanding supporter needs, behaviors, and pain points.
  • Exposure to, and experience using, platforms like D365 CRM, CID, EDP, Power BI. As well as automation tools to streamline segmentation and outreach
  • Degree in Business Administration, Economics, or a related field and/or relevant substantial experience with further professional development or studies undertaken

Benefits that act for you, while you act for humanity

  • Take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and increase your take-home pay. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.
  • Access flexible working arrangements including generous hybrid arrangements and a paid 'Me' day

Further information

This role is covered by the Social, Community, Housing and Disability Award, Level 6.

Applications close: 9am Wednesday 1 October

For any enquiries, please contact Mark Wiegerink at – please note this is only for enquiries, all applications must be submitted through our website for consideration.

Thank you for considering a career at Red Cross. We also have great opportunities to volunteer.
Click here
to find out more.

Job Ref # 12910

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