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Marketing Data Analyst

2 weeks ago

Melbourne, Victoria, Australia Allens Full time
This is a Marketing Data Analyst role with Allens based in Melbourne, VIC, AU
== Allens ==

Role Seniority - mid level

More about the Marketing Data Analyst role at Allens

Your role

At Allens, our business teams are also specialists in their field, using their unique knowledge and expertise to solve critical client and business challenges.

You'll be a part of our Marketing and Client Services team, ideally based in Melbourne or Sydney, and help drive smarter engagement, digital delivery, and marketing effectiveness across the firm.

In this hands-on role, you'll work across four key areas - analytics and reporting, digital delivery, data governance, and continuous improvement; to ensure our marketing data is accurate, accessible, and meaningful. Your work will empower stakeholders to make informed, data-led decisions and build trust in our marketing data ecosystem.

As a Marketing Data Analyst in our Marketing and Client Services team you will:

  • Support reporting across platforms such as InterAction, Marketo, Power BI, and GA4. Help stakeholders explore trends, inform targeting, and surface insights aligned with their goals.

  • Assist with building insights content, reporting on content performance, and conducting behavioural analytics and UX observations.

  • Contribute to data quality processes, segmentation and tagging, and support testing and refinement of data pipelines across systems.

  • Stay up to date with marketing analytics trends and explore opportunities to enhance reporting tools, data integration, and automation.

  • Leverage AI to analyse and interpret data, driving innovative solutions and informed decision-making.

This is a permanent, full-time opportunity. Hybrid working (60% in the office) is how we work however flexibility matters at Allens, so if you are seeking hybrid working or are looking for flexibility in your work, we would be happy to discuss what arrangements would work best for you.

About you

You will have:

  • Experience in junior to intermediate roles in analytics, reporting or data coordination—ideally within marketing contexts such as campaign performance, customer insights or digital channel optimisation.

    • This role is well-suited to someone in the early stages of their career, such as those seeking their second or third permanent position in their career. That said, we welcome applications from anyone whose skills and experience align with the role's requirements.

  • Curiosity and analytical skills — proactively explores data, asks thoughtful questions and use AI to connect dots across systems to uncover meaningful insights.

  • attention to detail — produces accurate work, spots data anomalies, and maintains quality in reports, dashboards, and documentation.

  • Strong communication skills — able to clearly explain data-driven insights to non-technical audiences and tailor messages for different stakeholder groups.

  • Adaptability and self-direction — comfortable learning new tools and adjusting to evolving business priorities, platforms, and reporting needs.

Your development

In joining Allens, you will receive unparalleled learning and development opportunities. You will be challenged, supported and guided as you learn and develop, and will be encouraged to grow. We foster greatness, and will coach and support you to meet your goals and aspirations.

Our unique Career Deal allows you to take control of your career and provides a transparent approach to career development. Our international alliance with Linklaters means we are able to support secondments all over the world.

Our perks

Our benefits include:

  • Financial: market competitive fixed remuneration, employee recruitment referral program, discounts at hundreds of suppliers including retail outlets, health and travel insurance, charity matched funding program.

  • Health and wellbeing: fully subsidised gym memberships, annual flu vaccinations, skin checks, in-house snacks and catered meals, subsidised sporting and social activities, Employee Assistance Program including confidential counselling, wellbeing coaching and financial coaching for employees and their families.

  • Flexibility: hybrid and flexible working arrangements to support you in your work and life commitments and passions, equipment to support working from home.

  • Leave: ability to purchase additional annual leave, access to an enhanced, inclusive and flexible parental leave policy – 26 weeks paid parental leave with no minimum service for permanent employees and high quality executive coaching to support the transition.

  • Recognition: team based recognition including social activities and contribution based recognition activities, and annual Allens Values Awards to nominate and recognise the incredible contributions of our people.

Allens is also proud to invest in our communities, giving you the opportunity to make a difference through our work on reconciliation, the environment and other social justice issues as well as our workplace giving and volunteering programs.

How to apply?

We'd love to hear from you so please click "apply now" If you would like to find out more, please visit "This is Allens" or listen to our Allens Confidential podcast  to hear real stories from real people about life at Allens.

At Allens, our culture is made up of unique backgrounds and varying life experiences. We celebrate our people's differences across gender and gender identity, sexual orientation, age, ability, cultural backgrounds, First Nations communities, and family and caring arrangements. If you require adjustments to fully participate in our application process, please contact us at careers@allens.com.au. We encourage applicants from all backgrounds, so if you're excited about this role but your past experience doesn't align, please express your interest by emailing us at careers@allens.com.au. The right role for you might be just around the corner

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Allens team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities
  • Supporting reporting
  • Building insights content
  • Enhancing reporting tools
Key Strengths
  • Analytics and reporting
  • Communication skills
  • Attention to detail
  • Curiosity and analytical skills
  • Adaptability
  • Data governance
Why Allens is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Allens not with Hatch.