Director of Growth Initiatives

6 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $150,000 - $200,000
Marketing Director Opportunity

We are seeking a seasoned marketing director to spearhead our go-to-market strategy across Australia and the US. This is an exciting opportunity for a marketing leader who thrives in building structure while remaining agile.

The ideal candidate will have experience launching features, driving product adoption, understanding regional GTM strategies, and influencing growth at every stage of the funnel. They will be responsible for executing our go-to-market strategy, leading product positioning and messaging, creating enablement materials, strengthening our brand presence, working closely with content teams, coaching and growing a passionate team, and designing and executing marketing strategies for the US market.

  • Key Responsibilities:
  • Develop and execute comprehensive marketing strategies that drive pipeline generation and customer acquisition.
  • Lead product positioning and messaging to ensure seamless launches and maximum impact.
  • Create compelling enablement materials to help sales and customers understand the value of new features.
  • Elevate our brand presence across owned and paid channels, evolving our visual identity and tone of voice to meet customer needs and market maturity.
  • Collaborate with content producers to create high-quality, engaging content that converts.
  • Cultivate and grow a high-performing team, providing opportunities for growth and development.
  • Design and execute targeted marketing strategies for the US market, accounting for local compliance, tone, and channel relevance.
Qualifications:
  • A minimum of 5 years of experience in marketing, including 2+ years in a senior leadership role.
  • Proven track record of navigating expansion into the US market, with a deep understanding of state-by-state nuances.
  • Expertise in product marketing, including launches, positioning, and customer enablement.
  • Experience building and leading high-performing teams in fast-paced environments.
  • Strong command of marketing tools like HubSpot, GA4, and AI marketing technologies.
  • Excellent communication, collaboration, and leadership skills.
  • A strategic thinker with a hands-on approach.

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