Marketing Solutions Developer

4 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $80,000 - $130,000
Product Marketing Strategist Role

This role is responsible for developing and executing go-to-market strategies that resonate with healthcare providers, patients, and clients.

About the Job

The Product Marketing Strategist will play a vital role in creating compelling product positioning and messaging that aligns with market trends and drives business outcomes. Key responsibilities include developing and executing product marketing strategies to support new product launches and feature enhancements, building strong relationships with internal teams to obtain expertise on partner needs, business insights, and market trends, conducting ongoing competitive and market research to identify trends and opportunities, managing research initiatives on customer needs, beliefs, mindsets, and decision-making processes, supporting the development of compelling messaging architecture, product positioning, and use cases across our portfolio, developing and maintaining buyer and user personas, understanding their needs, behaviors, and decision-making process, ensuring integrated launches for products, new product features, and product solutions.

Key Skills and Qualifications
  • Develop and execute strategic plans to support product launches and feature enhancements.
  • Build strong relationships with internal stakeholders to understand business needs and market trends.
  • Conduct competitive and market research to identify trends and opportunities.
  • Manage research initiatives to understand customer needs and behaviors.
  • Develop compelling messaging architecture and product positioning.
What We Offer

We offer a dynamic work environment that fosters growth and collaboration. Our team is passionate about delivering innovative solutions that make a meaningful impact in the healthcare industry.

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