Senior Event Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia Keegan Adams Recruitment Full time
About the Role

This exciting opportunity allows you to collaborate with multiple leaders in planning, organising, and executing events aimed at driving new customer acquisition and boosting engagement with existing customers. You will manage both in-person and virtual events using the ON24 platform.

Key Responsibilities Include:
  • Event Strategy and Planning: Work with cross-functional teams to develop and execute event strategies, ensuring seamless planning and implementation, including concept, format, theme, and goals.
  • Event Execution: Oversee all event logistics, from budgeting and vendor coordination (venues, catering, speakers) to on-site management, ensuring efficient cost management.
  • Stakeholder Relationships: Build and maintain relationships with key stakeholders, including customers, partners, vendors, and internal teams, aligning event goals with the overall marketing strategy.
  • Event Evaluation: Measure event ROI by tracking key metrics such as attendance, lead generation, and customer feedback to continuously improve future events.
  • Industry Best Practices: Stay informed about industry trends and best practices to enhance event strategies and execution.
  • Post-Event Communications: Manage post-event communications, including thank-you notes, surveys, and follow-up marketing campaigns, to nurture leads generated during events.


This role offers more than just managing events. You'll lead the entire event cycle, from strategy to execution, while closely collaborating with Marketing Managers to advance your career. You'll engage with cross-functional teams, applying your creative, logistical, and strategic skills, and balancing multiple responsibilities.

Requirements

This position requires a strong candidate with the following qualifications:
  • 3+ years of experience in Event Marketing
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience using event marketing platforms (ON24 experience is a plus)
  • B2B experience, ideally within a relevant field or industry
  • Strong communication and interpersonal skills, with the ability to lead and manage stakeholder relationships


What's in It for You?

This role offers a competitive salary, flexible working arrangements, and a range of benefits. If you're a motivated and experienced Event Marketing professional looking to take your career to the next level, we'd love to hear from you.

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