Marketing Campaign Specialist

2 days ago


Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $123,000
**Job Description:**">We are seeking an experienced Marketing Campaign Specialist to join our Marketing team. As a key member of the Trade & Stores Marketing team, you will be responsible for developing and executing go-to-market campaigns to engage our trade audience.

This includes:

  • Translating the Trade marketing brand strategy into compelling and engaging campaigns;
  • Developing and executing agency creative briefs;
  • Developing multi-channel marketing plans for key trade marketing campaigns;
  • Executing tactical marketing activities to support the growth of the commercial business;

As a Marketing Campaign Specialist, you will work closely with cross-functional teams to deliver planned programs of marketing activity against tight timeframes.

You will also be responsible for:

  • Using consumer insights to guide marketing campaign briefs with clear measurable objectives that resonate with build/trade audience;
  • Developing and managing annual calendars of marketing communications, campaigns, and events to drive trade audience growth & retention;
  • Developing and optimizing go-to-market plans that drive transactions and improve customer participation;
  • Leading the marketing team event and expos plan, including signage, stands, and GTM plan;
  • Developing and executing marketing plans to support strategic in-store trials and growth areas identified within the trade segment;
  • Collaborating with digital and content teams to brief and outline desired customer online journeys and education that supports all campaign and trade marketing objectives;
  • Working collaboratively across different marketing functions, leading agile sessions to generate campaign ideas and keep campaigns moving forward.
**Requirements and Qualifications:**

To be successful in this role, you will need:

  • Exceptional strategizing, cross-functional collaboration, stakeholder management, and communication skills;
  • A customer-focused approach with strong project and campaign management skills;
  • Understanding of home improvement and commercial builders and build/trade industry;
  • Ability to create customer-focused measurable campaign objectives;
  • Great focus on cross-functional collaboration and ability to lead without direct authority.
**Benefits:**

As a valued member of our team, you will enjoy:

  • Flexible and informal work environment;
  • Team discounts at Bunnings and other Wesfarmers brands;
  • Incentives and discounts from corporate partners (e.g., private health insurance);
  • Cost-price food and drinks at the Bunnings café;
  • 12 weeks paid parental leave (regardless of gender).
**Other Opportunities:**

Join our passionate and diverse team and experience Bunnings from the other side of the counter

We look forward to welcoming you to our team.



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