Marketing Campaign Specialist

Occupation: Communications, marketing and media

Location: Melbourne - CBD and Inner Metro suburbs

Reference: VG/SLV/EXP/1878521

At State Library Victoria, we believe that access to information and stories builds knowledge, strengthens community and inspires our future. Our recent redevelopment transformed our services and spaces, enhancing our role as a driver of Victoria's education, innovation, tourism and creative industries.

• Are you a marketing specialist with end-to-end campaign experience?
• A creative thinker who uses audience insights to build campaigns that deliver results?
• Work with an iconic brand in this VPS 4, Full-time, Fixed term (12 months) role

About the Opportunity

The Marketing Campaign Specialist is responsible for developing and delivering creative, integrated marketing strategies and campaigns aligned with the organisation's strategic objectives. The role reinforces brand positioning, deepens audience relationships and drives visitation onsite and online.

Reporting to the Marketing Manager, the role actively contributes to audience journey planning, devising targeted tactical marketing activity to increase audience acquisition, engagement and retention. The Marketing Campaign Specialist makes recommendations on brand, campaign strategy, and promotional activity for the Library's various projects, programs and exhibitions. Importantly, the role also builds industry and cross-sector relationships to leverage marketing efforts and build the Library's brand profile.

The Marketing Campaign Specialist is accountable for the following measurable outcomes:

• Creation of integrated marketing plans and campaign implementation
• Driving audience growth and deepening audience relationships (both online and onsite)
• Ensuring consistency of brand and building profile across the Library
• Managing stakeholder engagement with internal creative teams, media agencies and external suppliers
• Continuous evaluation and improvement of tactics and strategies aligned to audience behaviours and marketing outcomes.

About You

You will bring marketing campaigns experience, from conception through to reporting and delivering learnings. As an adept stakeholder manager, you not only know how to manage diverse opinions but are also skilled in building relationships as part of the way you operate. Ideally, you will bring strong skills across a range of digital marketing channels, including email, social and digital display. As someone who enjoys the thrum of engaging with multiple campaigns concurrently, you use Google analytics and other data sources to test where your creativity is most effective.

To be successful in this role working on brand campaigns, exhibitions and digital products and services, you will come to us with:

• Tertiary qualification in marketing, communications, or related discipline or equivalent work experience.
• Demonstrated experience planning and delivering end-to-end campaigns across paid/earned/owned channels from brief and concept through to evaluation.
• Demonstrated experience developing and delivering integrated marketing strategies and campaigns, with documented results in audience growth and continuous improvement.
• Demonstrated experience utilising evaluation metrics and insights to inform marketing plans and campaigns, including audience behaviours and marketing outcomes.
• Demonstrated experience in brand and building profile, preferably in a cultural or government institution.
• A proven track record of success in establishing and maintaining outstanding relationships with a range of internal and external stakeholders.

About the Library

State Library Victoria is Australia's oldest public library, and one of the first free public libraries in the world.

We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.

State Library Victoria preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates, a nd community-driven collecting. We encourage learning, exploration, imagination, and creativity, opening up possibilities for all Victorians.

State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.

State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from cultural and linguistical diverse backgrounds, LGBTIQ+, D/deaf, disabled, neurodiverse people and people of all ages and abilities to apply.

How to apply

Please click the Apply button to submit your application via Careers.Vic.

The following documents should be attached to your application:

• Resume
• Cover letter (maximum 3 pages) summarising how you meet the key selection criteria in the Position Description and the About You section of the advertisement.

(For more information on format and content of your application, please see how to apply for a job on the Careers Vic site).

Enquiries

To arrange a confidential discussion about the opportunity, please contact Matt Bell, Marketing Managerat mbell@slv.vic.gov.au

For assistance with the application process please contact us atemployment@slv.vic.gov.au .

Privacy Collection Notice

Information about how we collect and use your personal information, and how you can contact us, can be found here .

Reasonable Adjustments

We want all applicants to have an equal opportunity to demonstrate that they are the best person for the job. If you require an adjustment at any stage of the recruitment process, or the provision of a particular access service, please contact our People team onemployment@slv.vic.gov.au

Advertising closes on Wednesday, 27 August at 11.59pm Australian Eastern Standard Time.