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Business Growth Specialist
2 weeks ago
We are seeking an experienced Business Growth Specialist to lead our post-first-trade user journey on our crypto exchange platform.
- This role is focused on retaining and growing value from users after their first trade, whether it's buying Bitcoin or exploring investment features.
The successful candidate will have a strong understanding of the Australian crypto user base, behaviour patterns, and regulatory environment.
- This knowledge will be essential in designing and executing strategic frameworks for user progression and growth.
- Lead the end-to-end strategy for the Australian user journey after the first trade.
- Collaborate with Product and Data teams to define key milestones such as time-to-second-trade, product depth, and feature utilisation.
- Drive awareness and adoption of key features relevant to the local user base.
- Analyse user behaviour through platforms like Mixpanel, GA4, Amplitude, or Looker to identify drop-off points and engagement opportunities.
- 5–8+ years in growth, lifecycle, or product marketing with a strong record in fintech, crypto, or trading-related industries.
- Experience driving retention and engagement through user segmentation, product education, and strategic programs.
- Demonstrated ability to design and deliver user engagement strategies that align with compliance and localisation needs.
- A competitive salary package.
- Opportunities for career advancement within a fast-growing organisation.
- A dynamic and collaborative work environment.
