Chief Marketing Analytics Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDataScientist Full time $160,000 - $170,000
Key Data Science Role

This is a unique opportunity to set the vision and standards for how data drives decision-making across the business. With an ambitious roadmap, our company is expanding its data team.

The Senior/Lead Data Scientist will establish best practices for data-driven decision-making, focusing on marketing data science in a complex environment where physical and digital experiences intersect.

Key Responsibilities:
  • Develop frameworks and models to measure brand performance and optimize marketing efforts.
  • Create predictive customer behavior modeling to inform lifecycle marketing and customer engagement strategies.
Requirements:
  • Experience in consumer-led companies with strong brand presence.
  • Proven ability to partner with cross-functional teams to design and deliver models that measure brand performance.
  • Expertise in developing and deploying machine learning and statistical models to transform raw data into actionable insights.
  • Strong knowledge of marketing data science, including brand tracking, attribution modeling, customer segmentation, and lifecycle analytics.
  • Proficiency in Python and R programming languages, along with libraries such as scikit-learn, pandas, NumPy, TensorFlow, or PyTorch.
  • Comfortable working in an ambiguous, fast-paced environment.

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