Product Marketing Professional

Senior Product Marketing Manager

Our Purpose: To supercharge businesses by automating routine tasks, surfacing actionable insights and connecting them with the right data, advisors and apps. This enables us to make life better for small business and build a stronger economy.

How you'll make an impact:

We're in an exciting phase of growth. We work closely with cross-functional teams to bring a holistic view of customer needs to our products and translate product initiatives into customer value. We deliver differentiated product value to customers as efficiently and effectively as possible.

In this role, you will need to quickly become the go-to expert on customer needs and the value of our products. You will tie everything together through clear and concise propositions. You will learn, monitor and deeply understand how your customers, competitors and influencers are changing and responding to your propositions across multiple regions. You will work closely with stakeholders across the business including product management, design and go-to-market teams.

Key Responsibilities:

• Collaborate with strategy, product management, design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate and customer needs and pain points
• Consolidate and communicate relevant insights that determine our opportunity in market & integrate these insights into your product marketing plans
• Determine the target audience and segments, particularly the Serviceable Available Market, using insights from product and customer teams
• Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences & identify and maintain compelling product evidence of CVPs
• Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks whilst ensuring CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
• Communicate product release calendar to customer stakeholders in a timely manner, describing product value in customer terms
• Collaborate with customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
• Develop internal briefing assets and internal sales enablement resources to help prepare and up-skill internal teams
• Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions
• Lead in-product lifecycle marketing strategy and execution, including in-product communications

You'll bring:

• 5+ years in a product marketing or marketing role
• Experience working in a global role across geographies, and in an agile environment with product managers and development teams
• Proven experience in the creation and development of product strategy, positioning and messaging
• Ability to think strategically, work independently and effectively in a fast-paced environment
• Self-motivation, creative and team player mindset with excellent project management skills and attention to detail
• Creative problem-solving skills with the ability to incorporate new learnings into existing plans and act decisively and independently
• Strong communication, analytical, critical thinking and business strategy skills
• Direct experience with issues management
• Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
• Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
• Passion and desire to make a difference
• Authenticity, diplomacy and drive

Why choose us?
We offer a range of benefits including generous paid leave, dedicated paid leave for wellbeing, employee assistance program, health insurance, life insurance, income protection, wellbeing and sports programs, employee resource groups, career development and many more.

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