
Marketing Professional
5 days ago
Are you ready for a new challenge? Our company is seeking a Product Marketing Manager to help us bring our products to life in the market.
Job DescriptionWe are looking for a seasoned product marketing professional to join our team. As a Product Marketing Manager, you will play a key role in driving awareness, encouraging adoption, and supporting growth by shaping smart, thoughtful go-to-market strategies.
You will be responsible for positioning and messaging that clearly communicates how our products solve audience challenges. This includes developing collateral that outlines product features in terms of real customer benefits and workflow improvements.
Additionally, you will collaborate with the Product team, Engineering teams, and customer-facing teams to share insights and understand our customers' challenges better. You will also conduct competitive analysis to highlight differentiators and maintain comparison tools.
As a Product Marketing Manager, you will be responsible for planning and executing product launches that address specific market needs and align with company goals. You will also work with the Product team to define and refine pricing and packaging based on audience segments and value perception.
Other responsibilities include creating sales enablement content that supports the buying process and highlights product fit, leading customer marketing efforts that turn satisfied users into brand advocates and storytellers, and showcasing customer success stories that demonstrate real value and drive engagement.
Required Skills and Qualifications-
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