Product Marketer

2 weeks ago

Melbourne, Victoria, Australia Programa Full time
Overview

Join to apply for the Product Marketer role at Programa.

Programa is a fast-growing venture-backed startup building the operating system for the design industry. Founded in 2020 out of Melbourne, Australia, our platform is purpose-built for interior designers and architects, replacing spreadsheets, PDFs, platform-switching, and scattered approvals with live tools that support every stage of a project.

Working across two verticals, Programa bridges designers and project stakeholders to centralise the entire conversation around design delivery. Studios use it to manage specifications, schedules, project tasks, and client communication - all in one place. It's how the design industry moves faster, with more clarity and less chaos.

Role Overview

We're looking for a Product Marketer to join our growing team and own how Programa's products are positioned, messaged, and launched to the market. You'll be the connective tissue between Product, Marketing, Sales, and Customer Experience — ensuring that every feature we build lands with impact and resonates with our customer.

This role is perfect for someone who's equal parts storyteller and strategist: you'll shape the narrative of our products, craft campaigns that drive adoption, and help us define how Programa shows up in the market. You'll also be comfortable jumping into Figma to create, edit, and collaborate on marketing assets and product visuals.

Responsibilities
  • Develop positioning and messaging that clearly articulates the value of our products to designers and suppliers.
  • Partner with Product Managers to plan and execute product launches that drive adoption and engagement.
  • Build go-to-market strategies for new features, from beta programs to launch campaigns.
  • Create compelling collateral (presentations, case studies, landing pages, emails) for Sales and Customer Experience teams.
  • Use Figma to design or collaborate on visual assets for campaigns, product pages, and sales enablement.
  • Conduct customer and market research to understand trends, needs, and competitor position.
  • Drive lifecycle marketing efforts to support adoption, engagement, and retention of Programa products.
  • Track product performance post-launch, using insights to refine campaigns and messaging.
  • Collaborate with the wider Marketing team to weave product narratives into demand generation, content, and brand campaigns.
Qualifications
  • 5 years of experience in Product Marketing, ideally in SaaS or B2B tech.
  • Strong communicator with the ability to translate complex features into clear, compelling stories.
  • Hands-on skills with Figma — able to create, adapt, and collaborate on design assets.
  • Proven ability to plan and execute cross-functional go-to-market campaigns.
  • Comfortable working closely with Product, Sales, and CX teams.
  • Analytical mindset with experience measuring campaign effectiveness.
  • Creative, resourceful, and excited about working in a fast-moving scale-up environment.
About Programa

Programa is the operating system for the design industry. Our platform centralises design delivery, helping studios manage specifications, schedules, project tasks, and client communication in one place.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Product Management and Marketing
Industries
  • Software Development, Technology, Information and Media, and Interior Design

Expression of Interest and related postings listed for context may appear but are not part of the core job description.


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