Healthcare Product Marketing Professional

1 week ago

Melbourne, Victoria, Australia beBeeProduct Full time $120,000 - $180,000

As a Product Marketing Strategist in the healthcare industry, you will play a pivotal role in shaping the future of medical products. Your expertise in product marketing will be instrumental in revolutionizing quality and accessibility for patients worldwide.

Job Description:

A key member of our team, you will drive growth by developing data-driven strategies that inform direction and focus. You will leverage market, customer, and competitor analysis to create actionable insights that shape our product strategy.

You will transform technical features into valuable customer propositions through compelling narratives. Your go-to-market strategies for new features and product updates will include launch communications and sales enablement.

Maintaining a clear view of the market landscape is crucial, and you will influence product strategy with customer needs and competitive insights.

Producing high-quality customer-facing content, such as pitch decks, landing pages, and in-app messaging, will be an essential part of your role.

Collaborating with cross-functional teams to refine positioning and deliver smooth launches is also critical.

Requirements:

At least 5 years of experience in product marketing or a similar role at a B2B SaaS company, preferably in healthcare or AI.

Strong narrative skills and the ability to craft engaging stories from complex technical capabilities are essential.

Excellent market analysis skills and experience influencing product direction with customer and competitive insights are also necessary.

Experience supporting product-led growth (PLG) with impactful campaigns and in-product messaging is preferred.

A collaborative attitude, proactive approach, and adaptability in a fast-paced environment are vital.

Excellent communication skills and user empathy are also required.

Benefits:

Contribute to a rapidly growing organization that shapes the future of healthcare.

Opportunity to develop and execute go-to-market strategies that drive growth and impact.

Collaborative environment with cross-functional teams.

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