Growth Marketing Manager

2 days ago

Sydney, New South Wales, Australia HelloFresh Australia Full time

About the Role

HelloFresh Australia is seeking a highly skilled Growth Marketing Manager to drive growth and deliver ROI across Affiliate and Partnership channels. As a key member of our marketing team, you will be responsible for efficiently growing the Affiliate and Partnership marketing channels and relationships in Australia.

Key Responsibilities

  • Harness your data-driven mindset to optimize partner and affiliate performance, troubleshoot challenges, and identify opportunities for improvement and growth.
  • Grow customer conversions and ROI by identifying and testing high-impact exposure opportunities, recruiting high-value driving partners, and negotiating exposure, commission structures, and offer structures with partners.
  • Optimize partner performance by identifying and executing multiple initiatives, such as discount adjustments, tenancy/exposure, payout structures, creative strategies, or landing page optimizations.
  • Be accountable for budget management, conversion targets, and ROI targets.
  • Conduct data-driven, methodical diagnosis/health checks of the channel to surface and qualify key challenges and opportunities.
  • Work across the business with local and global teams to improve HelloFresh marketing efforts.
  • Represent HelloFresh within the ANZ affiliate industry and to Global and Local Partners, building a network of productive and fruitful relationships.

Requirements

  • 3-5 years of experience in the Australian Affiliate Industry with established industry and publisher relationships.
  • Comprehensive knowledge of affiliate landscape and tracking platforms (e.g., Impact Radius).
  • Experience in media buying and large-scale budget handling.
  • An understanding of all types of affiliate reward models.
  • Excellent communication and relationship management skills with internal and external stakeholders.

What You'll Get in Return

  • The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase.
  • Flexible working arrangements.
  • Egoless environment, constant learning with room for personal growth.
  • Free access to Headspace.
  • HelloFresh Academies - monthly internal learning & development.
  • A diverse and vibrant international environment, with offices in 18 countries.
  • Company discount - 70% off HelloFresh.

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