Electrical Marketing Strategist

1 month ago


Mount Waverley, Victoria, Australia Middy's Full time

About Middy's

Middy's is the largest independent electrical wholesaler in Australia, with over 100 branches and more than 90 years of experience. We are a leading company in our industry, providing career opportunities in various fields throughout Australia.

We value customer service and innovation, focusing on staff development and customer satisfaction. This makes us an excellent place to work during an exciting time of growth within our digital marketing and communications landscape.

The Role

As our Digital Marketing Coordinator, you will play a pivotal role in managing and implementing email marketing and automation campaigns to increase awareness and engagement across our website and digital ecosystem.

You will also be responsible for the ongoing development of our new internal intranet platform, emphasizing cross-department collaboration and adoption.

This exceptional opportunity awaits a highly technical individual with excellent verbal communication skills, ready to join Australia's leading electrical wholesaler.

Responsibilities:

  • Email Marketing: Manage and deliver direct marketing campaigns across email and SMS.
  • Email Marketing: Enhance subscriber segmentation, perform audits, and maintain the health of our customer database.
  • Email Marketing: Conduct regular testing to refine and optimize campaign performance.
  • Digital Content: Provide support in developing and publishing content across our website and digital ecosystem.
  • Digital Content: Maintain accurate and up-to-date website content relating to news, events, promotions, and branch details.
  • Internal Communications: Ongoing development and improvement of our internal intranet platform.
  • Internal Communications: Implement best practices, guidelines, and processes for content management and communications.
  • Internal Communications: Educate staff on its effective management and develop a collaborative environment.
  • Support: Manage support requests and feedback, ensuring timely responses and action.
  • Data Analytics: Provide the business with regular performance reporting, including opportunities and recommendations.
  • Data Analytics: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Buisness Insights: Identify emerging trends and present opportunities as well as insights learnt from competitor and industry monitoring.

Requirements:

  • 4+ years' experience in a similar role.
  • Proficiency in digital marketing and e-commerce platforms, including website CMS, marketing automation, email campaigns, intranet, CRM/customer databases, and website analytics.
  • Technical experience with Microsoft SharePoint, Atlassian, and other business systems.
  • Excellent verbal communication skills with the ability to develop strong relationships across multiple departments and key stakeholders.
  • Demonstrated experience in writing and structuring content for digital and to deliver business outcomes, both internally and externally.
  • Experience in managing social media communities and/or internal communication platforms.
  • Able to work as part of a team with excellent verbal communication skills.
  • A confident positive attitude and a growth mindset.
  • Strong analytical skills and attention to detail.
  • Creative thinking and problem-solving abilities.
  • Time management.
  • Trade and/or B2B experience.
  • Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.

Estimated Salary: $80,000 - $120,000 per annum.



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