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Lifestyle Content Strategist

3 weeks ago


Sydney, New South Wales, Australia beBeeContentDirector Full time $110,000 - $135,000
Job Title: Content Director Lifestyle

This role is a pivotal part of the content team, responsible for spearheading the creation and evolution of lifestyle content. The successful candidate will oversee the production of lifestyle content, expanding the digital offering.

  • Lead the quarterly production of lifestyle magazines, from ideation and design to shoot production and publishing.
  • Oversee digital lifestyle content, ensuring alignment with customer needs, search behaviors, and strategic goals.
  • Drive creative content ideation across beauty, health, wellness, and commercialized opportunities.
  • Collaborate with SEO and strategy teams to optimize content for visibility and performance.
  • Work with internal stakeholders to grow the lifestyle category and define a clear commercial strategy.
  • Manage and mentor a small lifestyle team, building collaborative workflows and scalable processes.
Key Responsibilities:
  • Develop and implement content strategies to drive business growth.
  • Cultivate relationships with key stakeholders to ensure seamless collaboration.
  • Analyze data to inform content decisions and measure campaign success.
  • Mentor and develop team members to achieve their full potential.
  • Stay up-to-date with industry trends and best practices to maintain a competitive edge.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 5 years of experience in content marketing or a related field.
  • Demonstrated expertise in content creation, strategy, and analysis.
  • Proven ability to work effectively in a fast-paced environment.
  • Strong leadership and teamwork skills.