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Lifestyle Content Strategist
3 weeks ago
This role is a pivotal part of the content team, responsible for spearheading the creation and evolution of lifestyle content. The successful candidate will oversee the production of lifestyle content, expanding the digital offering.
- Lead the quarterly production of lifestyle magazines, from ideation and design to shoot production and publishing.
- Oversee digital lifestyle content, ensuring alignment with customer needs, search behaviors, and strategic goals.
- Drive creative content ideation across beauty, health, wellness, and commercialized opportunities.
- Collaborate with SEO and strategy teams to optimize content for visibility and performance.
- Work with internal stakeholders to grow the lifestyle category and define a clear commercial strategy.
- Manage and mentor a small lifestyle team, building collaborative workflows and scalable processes.
- Develop and implement content strategies to drive business growth.
- Cultivate relationships with key stakeholders to ensure seamless collaboration.
- Analyze data to inform content decisions and measure campaign success.
- Mentor and develop team members to achieve their full potential.
- Stay up-to-date with industry trends and best practices to maintain a competitive edge.
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 5 years of experience in content marketing or a related field.
- Demonstrated expertise in content creation, strategy, and analysis.
- Proven ability to work effectively in a fast-paced environment.
- Strong leadership and teamwork skills.