Lifestyle Content Strategist
2 days ago
This is a strategic client-facing role that involves overseeing lifestyle content creation for a leading brand. The ideal candidate will lead quarterly production of a magazine, oversee digital lifestyle content, and drive creative content ideation across beauty, health, wellness, and commercial opportunities.
Key Responsibilities:
- Develop and execute a content strategy that aligns with the brand's objectives.
- Collaborate with senior leaders and cross-functional teams to ensure content is audience-led, insights-driven, and aligned with the brand's goals.
- Oversee digital lifestyle content aligned with customer needs and strategic goals.
- Drive creative content ideation across beauty, health, wellness, and commercial opportunities.
- Manage and mentor a small lifestyle team, developing workflows and processes.
Requirements:
- Senior content strategist with experience in lifestyle, beauty, health, or wellness publishing.
- Experience working directly with clients and aligning creative output with commercial goals.
- Skilled in leading print and digital content creation.
- Experience managing creative teams collaboratively.
- Comfortable using data, insights, and SEO for strategy.
- Detail-oriented, deadline-driven, passionate about content quality.
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