Senior Lifestyle Content Strategist

1 day ago

Sydney, New South Wales, Australia beBeeContent Full time $90,000 - $155,000
Content Director Lifestyle Job Summary

As a seasoned Content Director, you will lead the development of engaging lifestyle content and expand our digital presence. This strategic role involves overseeing content creation efforts, collaborating with senior leaders, and driving business growth.

Main Responsibilities
  1. Oversee quarterly production of high-quality lifestyle content, from concept to publication.
  2. Develop comprehensive digital lifestyle content strategies aligned with customer needs and business objectives.
  3. Craft innovative content ideas across beauty, health, wellness, and commercial opportunities.
  4. Collaborate with SEO and strategy teams to optimize content performance and drive business growth.
  5. Pursue opportunities to grow the lifestyle category and define commercial strategies that deliver results.
  6. Mentor and manage a small team of creatives, fostering a collaborative environment and driving workflow efficiency.
Requirements
  1. Proven experience in lifestyle, beauty, health, or wellness publishing as a senior content strategist.
  2. A successful track record of working directly with clients to align creative output with commercial goals.
  3. Strong leadership skills, with expertise in managing print and digital content creation teams.
  4. Ability to use data, insights, and SEO to inform content strategy and drive business outcomes.
  5. Attention to detail, deadline-driven, and passionate about delivering high-quality content.

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