Ecommerce Strategy Lead

2 weeks ago

Australia beBeeDigital Full time $100,000 - $130,000
Job Title: Digital and Ecommerce Manager

Spendless Shoes is seeking an experienced Digital and Ecommerce Manager to drive strategy, lead the management of digital customer touchpoints, and optimize online sales across Spendless Shoes and The Shoe Group.

Key Responsibilities:

  • Manage and oversee the performance of the ecommerce team to ensure targets are met.
  • Drive online sales to meet financial targets and profit budgets.
  • Track sales performance to budget, forecast, and last year by promotion and key web metrics.
  • Proactively identify opportunities to drive trade and sales uplift, and develop strategic plans to increase traffic and convert online sales by channel.
  • Prepare budgets, forecasts, and trade estimates as required.
  • Complete ecommerce sales reporting and analysis, providing actionable insights, and produce ad-hoc reporting where necessary.
  • Monitor industry trends, maintaining knowledge and awareness of ecommerce opportunities.
  • Work with the Head of Brand to develop and execute the trading calendar.
  • Drive continued growth and profitability through paid channels.
  • Execute customer acquisition and retention campaigns through SEO, social media, CRM, and online advertising.
  • Work closely with Buying and Brand teams on strategies that optimize online product assortments in key trading periods.
  • Develop and drive strategic merchandising strategy onsite.
  • Partner with external agencies to develop and execute comprehensive strategies to improve customer experience and site usability to drive conversion increase.
  • Expert UAT and QA to ensure delivery requirements are met.
  • Work alongside Customer Experience team to analyze customer insights and improve onsite experience.

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