Ecommerce And Channel Marketing Strategy Director
1 day ago
We are committed to innovation and creativity. We provide the freedom to explore and gain new insights from diverse thinking.
About This RoleOur organization seeks a strategic eCommerce Marketing Leader to develop and execute channel marketing programs across Asia, Australia, and New Zealand.
Key Responsibilities:- Create a tailored eCommerce marketing framework, strategy, and plan for our business group in Asia.
- Develop and socialize strategic vision and projects aligned with priority channel partners across complex GTM models.
- Serve as the chief eCommerce evangelizer to guide investment and attainment plans.
- Influence and guide the end-to-end content pipeline to deliver assets to channel partners.
- Drive eCommerce plan attainment through conversion tactical plans, product presence, merchandising, and demand generation programs.
- Implement processes to measure, benchmark, and track key eCommerce programs.
- Identify, select, deploy, and maintain digital shelf tools, technologies, and capabilities.
- Develop and share best practices through playbooks, online, and in-person training sessions.
- Provide thought leadership focused on strategy, best practices, trends, technology, and process improvements.
- Direct external analysis related to trends, value chain, situation analysis, and competitive intelligence.
- Manage campaign performance and track results where applicable.
- Collaborate with HR to develop a marketing talent pipeline within the business group.
- Build and manage a high-performance team.
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