Head of Marketing
1 month ago
We are seeking a visionary leader to drive our business strategy and lead the Early Life Nutrition (ELN) portfolio to sustainable, profitable growth. As a key player in our senior leadership team, you will steer our growth and transformation agenda.
Responsibilities- Develop and implement comprehensive marketing strategies for multiple brands in the Early Life Nutrition (ELN) category, ensuring alignment with company goals, consumer insights, and growth opportunities.
- Ensure excellence in execution of integrated communication strategies together with partner agencies, ensuring alignment with brand objectives, consumer insights, and media plans.
- Lead short- and long-term portfolio strategy and innovation, oversee pricing and promotional adjustments, supervise new product development, and influence stakeholders for business case approval and market placement.
- Develop growth plans based on market and consumer insights, monitor key performance metrics, adapt initiatives for optimization, and manage brands' P&L for profitable growth.
- Collaborate with sales and category heads to develop commercial strategies, understand retailer needs, secure NPD ranging, and leverage partnerships for sustainable growth.
- Develop and implement healthcare-focused marketing strategies, collaborate with head of sales to drive priorities, assess initiatives, and support the scientific agenda for long-term brand growth.
- Collaborate with leadership on budgeting and planning, monitor and adjust strategies, contribute to overall business P&L, define and oversee A&P spend, negotiate agency costs, and manage tenders for optimal spend and quality.
- Manage and develop the Early Life Nutrition Marketing team, fostering motivation, retention, and succession, while participating in talent processes and mentoring across the business unit.
- Represent Marketing within the leadership team, engage with regional and global internal stakeholders, engage with top management, lead cross-functional teams and external stakeholders, manage agency relationships, and present in key business forums.
You are a passionate marketeer who excels in coaching and guiding teams to success. Your strategic and commercial mindset coupled with a creative, solution-oriented approach enable you to identify opportunities and implement effective growth strategies. You thrive in dynamic environments and are adept at leveraging data-driven insights to inform your decisions.
We are looking for someone with strong experience in brand management in a managerial role within consumer, healthcare or FMCG marketing. You should have a proven track record in brand turnaround and strategic portfolio management, as well as the ability to influence senior stakeholders and lead beyond the immediate scope.
About UsAt Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our Vision - Danone, One Planet. One Health. Our headquarter is in France, we have offices in 55 countries across the globe and our products are sold in over 120 markets. We have been around for more than a century and are the proud owner of some of the best-known brands worldwide including favorites like YoPro, Activia, Aptamil and Karicare.
We truly value our Danoners and strive to make their experience exceptional by creating a positive and fulfilling environment for everyone. Our unique benefits are designed to enhance the lives and provide genuine value.
- A high-performing, collaborative team culture
- Flexible Hybrid working
- Thank Danone it's Friday 3pm finishes every Friday.
- Diverse and inclusive work environment
- Personalised learning opportunities to set you up for success
- Competitive Total Reward package including
- Health, Life and salary continuance insurance 26 weeks gender-neutral paid parental leave Employee Share Subscription Plan after 12 months of servicePerformance related incentives and annual reviews
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