Head of Marketing Lead

3 weeks ago

Chatswood, Australia Danone Full time

About the Role

We are seeking a visionary leader to drive growth and develop high-performing brands as the Head of Marketing at Danone. As a key player in our senior leadership team, you will shape and execute innovative brand and portfolio strategies, oversee product development initiatives, and coach & develop a high-performing team.

Responsibilities

  • Brand Planning, Strategy and Positioning - Develop and implement comprehensive marketing strategies for multiple brands in the Early Life Nutrition (ELN) category, ensuring alignment with company goals, consumer insights, and growth opportunities.
  • Communication and Media Planning - Ensure excellence in execution of integrated communication strategies together with partner agencies, ensuring alignment with brand objectives, consumer insights, and media plans.
  • Portfolio and Innovation Strategy - Lead short- and long-term portfolio strategy and innovation, oversee pricing and promotional adjustments, supervise new product development, and influence stakeholders for business case approval and market placement.
  • Brand Performance Management - Develop growth plans based on market and consumer insights, monitor key performance metrics, adapt initiatives for optimization, and manage brands' P&L for profitable growth.
  • Commercial Business Partnering - Collaborate with sales and category heads to develop commercial strategies, understand retailer needs, secure NPD ranging, and leverage partnerships for sustainable growth.
  • Healthcare and Business Planning - Develop and implement healthcare-focused marketing strategies, collaborate with head of sales to drive priorities, assess initiatives, and support the scientific agenda for long-term brand growth.
  • P&L and Budget Management - Collaborate with leadership on budgeting and planning, monitor and adjust strategies, contribute to overall business P&L, define and oversee A&P spend, negotiate agency costs, and manage tenders for optimal spend and quality.
  • People Management & Talent Development - Manage and develop the Early Life Nutrition Marketing team, fostering motivation, retention, and succession, while participating in talent processes and mentoring across the business unit.
  • Leadership & Stakeholder Management - Represent Marketing within the leadership team, engage with regional and global internal stakeholders, engage with top management, lead cross-functional teams and external stakeholders, manage agency relationships, and present in key business forums.

About You

You are a visionary leader with a proven record of driving growth and developing high-performing brands. You are a passionate marketeer who excels in coaching and guiding teams to success. Your strategic and commercial mindset coupled with a creative, solution-oriented approach enable you to identify opportunities and implement effective growth strategies.

Requirements

  • Strong experience in brand management in a managerial role within consumer, healthcare or FMCG marketing.
  • Proven people management and development skills.
  • Expertise in brand planning, positioning, strategy, execution and portfolio management.
  • Experience with managing multiple brands or portfolios.
  • Skilled in multi-channel communication strategies.
  • Proficient in using research and data insights for decision-making.
  • Extensive experience with NPD Stage Gate process, launching new brands or large NPD.
  • Strong P&L understanding and commercial acumen.
  • Successful track record in brand turnaround and strategic portfolio management.
  • Ability to influence senior stakeholders and lead beyond the immediate scope.

About Us

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our Vision - Danone, One Planet. One Health. Our headquarter is in France, we have offices in 55 countries across the globe and our products are sold in over 120 markets. We have been around for more than a century and are the proud owner of some of the best-known brands worldwide including favorites like YoPro, Activia, Aptamil and Karicare.

What We Offer

  • A high-performing, collaborative team culture.
  • Flexible Hybrid working.
  • Diverse and inclusive work environment.
  • Personalised learning opportunities to set you up for success.
  • Competitive Total Reward package including health, life and salary continuance insurance, 26 weeks gender-neutral paid parental leave, Employee Share Subscription Plan after 12 months of service, performance-related incentives and annual reviews.

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