Head of Marketing Leadership
1 week ago
About the Role
We are seeking a visionary leader to drive growth and develop high-performing brands as the Head of Marketing for our Early Life Nutrition (ELN) portfolio. As a key player in our senior leadership team, you will shape and execute innovative brand and portfolio strategies, oversee product development initiatives, and coach & develop a high-performing team.
Responsibilities
- Brand Planning, Strategy, and Positioning - Develop and implement comprehensive marketing strategies for multiple brands in the ELN category, ensuring alignment with company goals, consumer insights, and growth opportunities.
- Communication and Media Planning - Ensure excellence in execution of integrated communication strategies together with partner agencies, ensuring alignment with brand objectives, consumer insights, and media plans.
- Portfolio and Innovation Strategy - Lead short- and long-term portfolio strategy and innovation, oversee pricing and promotional adjustments, supervise new product development, and influence stakeholders for business case approval and market placement.
- Brand Performance Management - Develop growth plans based on market and consumer insights, monitor key performance metrics, adapt initiatives for optimization, and manage brands' P&L for profitable growth.
- Commercial Business Partnering - Collaborate with sales and category heads to develop commercial strategies, understand retailer needs, secure NPD ranging, and leverage partnerships for sustainable growth.
- Healthcare and Business Planning - Develop and implement healthcare-focused marketing strategies, collaborate with head of sales to drive priorities, assess initiatives, and support the scientific agenda for long-term brand growth.
- P&L and Budget Management - Collaborate with leadership on budgeting and planning, monitor and adjust strategies, contribute to overall business P&L, define and oversee A&P spend, negotiate agency costs, and manage tenders for optimal spend and quality.
- People Management & Talent Development - Manage and develop the Early Life Nutrition Marketing team, fostering motivation, retention, and succession, while participating in talent processes and mentoring across the business unit.
- Leadership & Stakeholder Management - Represent Marketing within the leadership team, engage with regional and global internal stakeholders, engage with top management, lead cross-functional teams and external stakeholders, manage agency relationships, and present in key business forums.
About You
You are a visionary leader with a proven record of driving growth and developing high-performing brands. You are a passionate marketeer who excels in coaching and guiding teams to success. Your strategic and commercial mindset coupled with a creative, solution-oriented approach enable you to identify opportunities and implement effective growth strategies.
What We Offer
We truly value our Danoners and strive to make their experience exceptional by creating a positive and fulfilling environment for everyone. Our unique benefits are designed to enhance the lives and provide genuine value.
- A high-performing, collaborative team culture
- Flexible Hybrid working
- Thank Danone it's Friday 3pm finishes every Friday.
- Diverse and inclusive work environment
- Personalised learning opportunities to set you up for success
- Competitive Total Reward package including
- Health, Life and salary continuance insurance 26 weeks gender-neutral paid parental leave Employee Share Subscription Plan after 12 months of servicePerformance related incentives and annual reviews
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