Marketing Manager

1 week ago

Chatswood, Australia PepsiCo Full time

Overview:
Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell RTD ice tea across the world. Just short of 3 Billion Dollars of system revenue, Pepsi Lipton is the global leader in Iced Tea. It has a broad portfolio of core brands (with Lipton, Pure Leaf, Brisk, each worth over $1 billion in Retail Sales Value) and emerging brands in trending premium segments. Caught in the sweet-spot of macro trends re-shaping the broader liquid refreshment market, Iced Tea is an on-trend, rapidly growing and increasingly competitive refreshment segment. Leveraging our core strengths of Brands, Tea capabilities, GTM advantages and our amazing blend of talented people. Pepsi Lipton will lead for the future of iced tea with an ambitious program to drive hyper-relevance across brand, portfolio, product, channels and geographies.

As a company in its own right, the joint venture has its own board of directors. As a global organisation the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across North America, Europe, Latin America, AMESAA and NASEA and we are constantly breaking new ground with launches into white markets.

Whilst we have the backing and support of our two parent companies, our entrepreneurial set up gives us real autonomy. Our roles are broad, our responsibilities big and our experiences even bigger. We have high visibility and great exposure - to senior leadership and to talented colleagues all over the world. It means we need to be impactful, smart influencers. And it means that we can get involved in the end-to-end business in a way that’s just not possible at our parent companies.

So, if you want to really challenge yourself, and experience a whole new way of working without leaving your parent company, this could be the perfect place to take your career to the next level.

Due to internal promotion, we are currently recruiting a
**Marketing Manager - Lipton Ice Tea** to join our team on an 18-month fixed term contract. This role is based out of the PepsiCo Head Office in Chatswood, Sydney and will work in close partnership with the AMESAA Marketing Director.

What makes this role so exciting is that Lipton Ice Tea is the Number 1 ice tea globally. This role will provide you with the opportunity to lead the marketing strategy, unlock category growth, and enter white spaces; to continue our positive market share, penetration, and category expansion across the ANZ market.

**Responsibilities**:
**Accountabilities**:

- Implement the Brand Marketing Plan within the ANZ market, and own the Away From Home channel activation and communication program
- Develop a 360 integrated brand communication plan and work closely with insights, commercial, and cross-functional teams to implement the right support models (with Digital Acceleration at the forefront)
- Drive business alignment through implementation of brand plans across bottlers and PepsiCo
- Drive the White Space strategy into new channels for continued growth
- Lead the regional Lipton Ice Tea innovation projects, on core and opportunities

Qualifications:
**Qualifications and Skills**:

- Previous experience within Brand; in either Innovation Management and/or Digital Marketing
- Strong influencing and people management skills; ability to engage with stakeholders (both internal and external) across multiple regions and functions
- Proven ability to manage within a matrix organisation
- Proven track record of success in big-scale projects

If the above description sounds like you, please submit your CV online.

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