Digital Subscription Specialist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000

**Job Overview:** We are seeking a skilled subscription marketing professional to join our dynamic team. As a key member of our subscription marketing team, you will be responsible for executing subscription marketing strategies focused on acquisition and retention across our portfolio.

We are Australia's leading omnichannel content company, influencing, informing, inspiring, and connecting with 6 in 10 Australian women daily. Our brands include magazines, online publications, and digital platforms catering to diverse interests.

As the Subscription Marketing Professional, you'll collaborate closely with cross-functional teams to oversee campaign activities, reporting, and analysis. This role includes implementing, maintaining, and monitoring live campaigns for both acquisition and retention activity, as well as managing all legal logistics related to subscriptions direct marketing communications.

**Key Responsibilities:

  • Implement, maintain, and monitor live campaigns for both acquisition and retention activity
  • Liaise with wider subscription team and business stakeholders to drive subscriptions sales
  • Implement campaigns across multi-channel platforms, including magazine, online social, insert, flysheet, EDM, etc.
  • Manage all legal logistics related to subscriptions direct marketing communications
  • Work with third-party stakeholders and commercial partners to negotiate strategic alliances and contra deals for promotional activity

**Requirements:

  • Strong marketing experience and mindset, with knowledge of audience development and user-experience
  • Strong digital marketing skills with knowledge of SEM, SEO, programmatic marketing tools, and tactics
  • Organisation skills to manage multiple projects simultaneously

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