Martech and Insights Specialist

3 days ago

Surry Hills, New South Wales, Australia Guzman Y Gomez Full time
{"title": "Martech and Insights Specialist", "description": "Role Overview

Guzman y Gomez Mexican Kitchen is seeking a skilled Martech and Insights Specialist to join our team. As a key member of our digital ecosystem, you will play a pivotal role in building relationships with customers, enhancing sales, and providing actionable insights across our digital platforms.

Key Responsibilities
  • Develop and implement strategies to optimize our customer data platform (CDP) and product analytic tools
  • Collaborate with the Head of Digital Marketing & Revenue to manage stakeholder relationships and extract maximum value from key technology partners
  • Ensure our Martech ecosystem integrates data cross channels to enhance marketing communications and advertising
  • Use the CDP and analytics platform to segment audiences and create personalized experiences
  • Oversee the creation and deployment of new events and attributes within our platforms
  • Partner with the GYG technology team on data governance, tag management, and improving analytics for the GYG app and website
  • Capture and present data in a clear and actionable format to facilitate effective analysis
  • Evaluate the impact of lifecycle marketing activities and identify opportunities for revenue and growth
  • Work as a key liaison between marketing and technology teams to ensure timely delivery of initiatives and results
Requirements
  • Minimum 3 years of experience managing marketing technology platforms and providing insights
  • Experience configuring platforms with a focus on CDP and analytics configuration and optimization
  • Strong skills in data interpretation and analysis
  • Proven ability to manage multiple stakeholders and collaborate across teams
What We Offer
  • Flexible work environment - 1 day WFH per week
  • Phone allowance - up to $100 per month
  • Up to 5 weeks of annual leave through our 'Love Ya Leave' program
  • Generous long-term incentive plan
  • Career growth - Australia and internationally
  • Opportunity to become a franchisee
  • Annual bonus scheme
  • Paid parental leave
  • GYG gift voucher
", "lang_code": "en"}

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