Digital Marketing Strategist, Performance Solutions

3 weeks ago

Sydney, New South Wales, Australia TikTok Full time
Role Overview

TikTok seeks a digital marketing strategist with a background in product marketing to lead go-to-market for performance solutions in Australia and New Zealand. The role involves close collaboration with both in-market sales and global product teams in a high growth environment. Key skills include self-motivation, prioritization, and ability to influence cross-functional partners.

Responsibilities
  • Own product growth and adoption for specific TikTok ad products and/or measurement products in Australia & New Zealand.
  • Collaborate with Sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
  • Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
  • Plan and deliver product training to sales teams and develop local product marketing collaterals.
  • Act as the voice of the market to the product team; analyze, evaluate and synthesise market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.

Requirements
  • 5 years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns.
  • Track record of influencing cross-functional teams.
  • Ability to set priorities, problem solve, multi-task and work independently.
  • Flexible team player who thrives in a fast-paced, often ambiguous, environment.
  • Excellent communication and interpersonal skills.
  • A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions.

Preferred Qualifications
  • Experience in digital marketing business for performance campaigns.
  • Possess a strong knowledge of trends in the industry and strong understanding of client's digital marketing objectives for these industries.
  • Ability and desire to solve complex problems with data and quantitative analytical skills.

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