Digital Marketing Strategist
3 weeks ago
We are seeking a skilled Digital Marketing Strategist to implement and manage our digital marketing strategies, optimize our online presence, and drive brand awareness and engagement.
Key Responsibilities
- Maintain and enhance the data layer to ensure accurate and consistent data collection.
- Deploy new marketing and analytics tags to track website traffic and user behavior.
- QA tag deployment to ensure all tags are firing correctly and capturing the desired data.
- Create custom triggers within Google Tag Manager to capture specific user interactions, events, and data points that are essential to our tracking requirements.
- Optimize the data layer and events to improve data quality and efficiency.
- Lead the migration of client-side tags to server-side in Google Tag Manager for improved performance and security.
- Modify the JavaScript and HTML code to enhance the existing feature tracking.
- Investigate and resolve QA discrepancy issues arising from new tag implementations.
About Us
Zone IT Solutions is a leading recruitment company specializing in digital, ERP, and IT services. We offer flexible, efficient, and collaborative solutions to organizations requiring IT expertise. Our agile, agnostic, and flexible solutions will help you source the IT expertise you need.
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