Digital Marketing Strategist

3 weeks ago

Sydney, New South Wales, Australia Zone IT Solutions Full time

We are seeking a skilled Digital Marketing Strategist to play a key role in implementing and managing our digital marketing strategies. This includes optimizing our online presence, driving brand awareness and engagement, and ensuring accurate and consistent data collection.

Key Responsibilities

  • Maintain and enhance the data layer to ensure accurate and consistent data collection.
  • Deploy new marketing and analytics tags to track website traffic and user behavior.
  • QA tag deployment to ensure all tags are firing correctly and capturing the desired data.
  • Create custom triggers within Google Tag Manager to capture specific user interactions, events, and data points that are essential to our tracking requirements.
  • Optimize the data layer and events to improve data quality and efficiency.
  • Lead the migration of client-side tags to server-side in Google Tag Manager for improved performance and security.
  • Modify the JavaScript and HTML code to enhance the existing feature tracking.
  • Investigate and resolve QA discrepancy issues arising from new tag implementations.

About Us

Zone IT Solutions is a leading recruitment company specializing in digital, ERP, and IT services. We offer flexible, efficient, and collaborative solutions to organizations requiring IT expertise. Our agile, agnostic, and flexible solutions will help you source the IT expertise you need.

We welcome applicants from diverse backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, and people with disabilities.

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